Signature Image Academy International

Established in 2008 as a business entity, Signature Image Academy International, was later incorporated as a company in 2010. Starting as a training organisation offering courses and certification in image, makeup, etiquette and communication, the Academy has evolved throughout the years to include more and other genres of training topics and contents. Till now, the types of trainings that Signature Image Academy International conduct can be categorised into two main skills: Personal Branding Skills and Personal Effective Skills.

Signature Image Academy International

Types of Skills and Courses

Personal Branding Skills

Personal Branding Skills

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Personal Branding Skills Courses
    Personal and Corporate Branding in Presence Projection Course/s
    Corporate Image Projection and Professional Grooming Course/s
    Customer Service Skills and Relationship Management Course/s
    Effective Communication and Presentation Skills Course/s
    Personal Charisma Enhancement and Effective Networking Skills Course/s

Personal Effective Skills

Personal Effective Skills

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Personal Effective Skills Courses
    Personal Effectiveness in IvQ, EQ, AQ, SQ, CQ and TQ to Enhance Work Productivity Course/s
    Personal and Corporate Sales Enhancement Strategies with Techniques Course/s
    Personal Influencing Power Enhancement and Effective Negotiating Skills Course/s
    Leadership and Self-Dynamics Enhancement with Challenge Activities Course/s
    Team Bonding and Team Dynamics Enhancement with Challenge Activities Course/s
Signature Image Academy International

Vision, Mission and Values


To be a World Class Training Corporation recognised Internationally


  • To deliver quality trainings
  • To build excellent client relationships
  • To attain public and global recognition


  • We endeavour to carry out all our work and interactions with clients and participants in a professional and service-oriented manner
  • We endeavour to be friendly, amiable and approachable to all our workshop participants
  • We endeavour to show passion in our work – displaying purpose, motivation, excitement, joy and honour in both our consulting works and workshop delivery
  • We endeavour to tap upon participants’ and corporations’ success potential via upskilling, reskilling and new-skilling through our trainings and courses
  • We endeavour to keep track of the world landscape, upgrading ourselves and updating our courseware and contents to stay relevant and relational in these changing times with and for our participants
Signature Image Academy International

Awards, Media and Global

Throughout the years, the Academy has received several awards and accolades. From the ‘Asia Top Outstanding Enterprise 2013/2014 Award’ to the ‘Singapore Successful Brand 2015/2016 Award’ to the latest ‘Quality Training Partner 2020 Award (presented by HDB, Singapore)’, we strive to deliver professional expertise, provide conducive learning experience with engaging empathy best we can. Up to date, the Academy has been featured and/or mentioned in various international news and media, namely ABC News, Fox News, International Business Times, etc. In Singapore, our team has been featured on MediaCorp’s TV Channel 8 and Radio 938Live, Singapore Press Holdings’ Magazines (Men’s Health and U-Weekly) and Radio 963FM, etc. Signature Image Academy International believes in value and leverage enhancement. The Academy has been connecting with and forging partnerships and tie-ups with associations, alliances and/or organisations all over the world – FIPI (Federation of Image Professionals International, UK), IBICA (International Beauty and Image Consultants Association, US), GIECA (Global Image, Etiquette and Communication consultants Alliance, Asia Pacific), SAAIP (South African Association for Image Professionals, South Africa), etc. – since her establishment.

Signature Image Academy International


Originally located opposite Vivocity vicinity, Signature Image Academy International has moved to a private serviced office to her new location in the heart of Orchard Road area – TripleOne Somerset. We are now serving all clients and customers more conveniently in terms of geographical location, and we look forward to having participants and learners in our training venue: 111 Somerset Road, TripleOne Somerset, #07-07, Singapore 238164.

Signature Image Academy International

Core Team

Our Core Team consists of personnel holding various positions and roles in the Administration and Operations Division, the Consulting and Training Division and the Training Development & Support Division (picture right), whereas our Support Team assists in main training and breakout group- coaching with mindset, skillset and heartset reinforcement (picture left). Headed by our Director of Business and Training Development Dr Joshua Luke, he is also the Principal Consultant and Chief Trainer of the Academy.
Principal Consultant and Chief Trainer

Dr Joshua Luke

As a DBA (Doctorate degree in Business Administration, Teesside University in England) Graduate, his research focuses on people- interactional, handling and management skills for personal peak performance and success in life and at work. Dr Luke has conducted trainings both in Singapore and overseas – China, Hong Kong, Taiwan, Thailand, the Philippines, Malaysia, Cambodia, South Africa, etc. The list of his training clients has spanned across various industries, and includes public organisations like Housing & Development Board, Ministry of Education, Ministry of Transport, Defence Science & Technology Agency, MUIS (Islamic Religious Council of Singapore), National University of Singapore, Nanyang Technological University, Singapore Institute of Management, Singapore Institute of Management, etc. and private corporations like United Overseas Bank, Julius Baer, Shanghai-Pudong Bank, Aberdeen, Maybank, AIA, Prudential, Great Eastern, Manulife, PSA Corporation Ltd, RSM Stoneforest, etc.  

Click images above to view larger version.

Coach Luke, as he is fondly known as, is a former Mr. Singapore, and former Official Trainer and Judge for several Miss Singapore pageants and for international pageants, Dr Luke has appeared on TV (MediaCorp Channel 8 and Channel U), on print (SPH’s Straits Times newspaper, Men’s Health Singapore magazine and U-Weekly magazine), on air (MediaCorp’s 938 Live radio station and SPH Radio 963 Fm) and on demand (Starhub’s Cable TV Channel). Joshua has also authored several books, including the ‘Your Signature Image’ bilingual book (English and Chinese) and the ‘Fast Forward’ book series – which consisted of the book titles ‘Fast Forward Your Makeup’, ‘Fast Forward Your Etiquette’ & ‘Fast Forward Your Customer Service’. Since the pandemic started, he has been conducted virtual trainings in online workshops to a cozy group of about 20 pax, all the way in webinars and e-conferences to an audience of 6000 pax.

Click images above to view larger version.

Armed with over 20 years of experience and with all his expertise, Dr Luke has conducted trainings both in Singapore and overseas – Malaysia, China, Hong Kong, Taiwan, Philippines, Thailand, Cambodia, South Africa, etc. The list of his training clients has spanned across various industries, and includes both public organisations and private corporations. To date, he has conducted trainings to various audience groups of diverse nationalities – from Caucasian Europeans to Americans, from East Asians to Southeast Asians, and from Central Africans to South Africans. For more information on training programmes, workshops, talks and resources by Dr Joshua Luke, email [email protected]. You can read more on one of his training programmes that are approved as a WSQ course which is funded and SkillsFuture Credits- and Absentee Payroll- eligible in the next. You can also view pictures of his trainings and workshops at his Facebook and LinkedIn account: ‘Dr Joshua Luke’, and at his Instagram ‘Dr Joshua Luke’.

Workforce Skills Qualifications (WSQ)

WSQ Course Programme

For more information on WSQ Courses and non-WSQ workshops, corporate Coaching and personal Consultation presented by Signature Image Academy International, please visit her website at Alternatively, you can contact them through email [email protected], their Office no. +65 6520 0280 or our Corporate Whatsapp no. +65 9001 0393. You can also view the latest happenings on her social media handles (Facebook and LinkedIn) at Signature Image Academy International.

Most recently, Signature Image Academy International has undergone an extensive assessment with SSG (Skillsfuture Singapore), and is now an approved training organisation and Registered Training Partner in Singapore. Our ‘Professional Image and Business Etiquette with Effective Communication in Personal Branding Skills’ course is now WSQ fund- and SkillsFuture credits- eligible.

For more information on Courses, Coaching, Consultation and Certification presented by Signature Image Academy International, please visit our website at:

Alternatively, you can contact us through email: [email protected],

our Office no. +65 6520 0280

or our Corporate Whatsapp no.

You can also view the latest happenings on her social media handles at Signature Image Academy International: